Develop a practical Key Account framework for your business.
Key Account Management is part of a business sales plan, that examines ways on achieving incremental growth from a number of key customers. These customers have a different relationship with you and often viewed as a partnership for growth, requiring a different approach.I will share some insights into what criteria you should consider in the qualifying process for key accounts. Plus specific areas of expertise that need to be brought to this group of customers.
Key Accounts are a group of your most valuable customers and can represent up to 80% of your overall revenue.
A Key Account strategy when implemented can be the secret ingredient to increasing sales.